Festive Designs

Welcome to the special holiday issue of IDEA Mail! The holidays are right around the corner, and the Chanukah/Christmas season is the top floral-buying holiday for our consumers. In fact, according to the Society of American Florists, 30 percent of adults purchase flowers or plants as gifts for the season. Make sure you’re ready for them when they come to your store. Overall, 54 percent of buyers said they purchased some kind of floral decoration or centerpiece, and another 50 percent said they bought fresh cut flowers as a gift. Keep your cooler stocked with fresh cut flowers and centerpieces. Read on to see how OASIS® Floral Products can make you more profitable this holiday season.

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Bring Beauty to the Table

The holidays are one of the few times throughout the year that families gather around the table to share a formal meal. Help your customers set the tone for this special occasion with a modern centerpiece incorporating both fruit and flowers in the convenient OASIS® Design Ring. Available in three sizes, the OASIS® Design Ring will save you time and labor while allowing you to create beautiful holiday arrangments. With less crumbling and consistent quality, OASIS® Floral Foam is the best source of hydration, making your flowers fresher for longer. Accent with OASIS™ Design Accessories to make your arrangements pop.

Modern Mistletoe

Everyone knows to look-up for mistletoe, but give your customers something else to hang during the holidays. Kissing balls are becoming a chic trend. Available in 3, 4.5, 6 and 8” diameters, the OASIS® Netted Spheres hold even thick stems and have a built-in hanger to save you time during this busy season. To help you stay profitable and efficient, click here for a feature on the number of flowers needed to cover a sphere.

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OASIS® Floral Products offers a wide array of Design Accessories that are perfect for the holiday season. Making a small investment in embellishments and accessories can go a long way. Just one roll, of OASIS™ Metallic Wire, for example, is 164’ long and less than $5. A roll of OASIS™ Bullion Wire is 820’ long for less than $7. Just think of how many arrangements you can dress-up for a minimal cost. You can even increase the price point of a poinsettia by adding some extra sparkle with OASIS™ Aluminum Wire swirls. Approximately 70 million poinsettias are sold every holiday season, so be sure to get in on the action and add accessories to increase your profit.

Timeless Elegance

Create a classic buffet arrangement that will last the entire holiday week. OASIS® Floral Foam continually releases water to the stem for longer flower life. With OASIS® Floral Foam, you can insert more stems into every brick, so you can be creative by mixing tulips with roses and gerberas, without having to worry about crumbling. Add sprigs of pine, hypericum berries, pine cones and even apples to make the arrangement feel truly festive.

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Individual Style

Beautiful doesn't have to cut into your bottom line. Give your shop a boost in profit while giving your customers something unexpected and refreshing to liven up their holiday gatherings. OASIS® Floral Products now has the ESSENTIALS™ Glassware line, offering four of the most popular vase shapes. To create this look, simply hand-shape your stems, place them in the glass vase and add OASIS™ Design Accessories, such as Metallic and Angel Hair Wire. Set your shop apart from other florists and add great value to your overall presentation. Not only will this make your shop look innovative and design savvy, it will help to create repeat customers.

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Step 1: Use an OASIS® O’DAPTER® Holder with a soaked 5” OASIS® Floral Foam Cylinder. Place a LOMEY™ Wire Collar around the holder.

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Step 2: Insert the specially designed base into a candleholder.

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Step 3: Insert flowers, greenery and other accessories.

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