That Flower Feeling

Self care has become a lot of work. You gotta pamper, practice mindfulness, balance life and work, and be awesome at all of it. Flowers on the other hand are self care made easy. They wont replace working out or eating well. But they're a spritual tune-up. To treat yourself to a little off-the-shelf self care.

That Flower Feeling, is the new brand created by CalFlowers, a flower industry trade association, to encourage more Americans to enjoy flowers at home more often. That Flower Feeling just launched its first national campaign-Flowers. Self Care Made Easy. The campaign is an entertaining and amusing example of how impactful and yet simple, flowers are, at lifting the human spirit.