Flower Trends Forecast - Happiness By Design
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Happiness By DesignIt is widely known that in the aftermath of the pandemic the consumers’ perception of self-care shifted from luxury to necessity. And while buzzwords like self-care and mindfulness have remained in the spotlight for some time, this trend has not yet hit its plateau. It’s been scientifically proven that daily interactions with nature and more specifically flowers improve overall mood and well-being. The promotion of flowers as a salve for the current day human struggles of stress, depression and anxiety serves as a central call to action. And with more consumers working from home, the home has become and will continue to be a “healing hub” and a haven in which bringing Mother Nature inside can have a multitude of restorative benefits. Through the magic of flowers, as an industry we can help create and sustain Happinss by Design. |
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Wellness is a priority for seasonal and occasional gifting, with events such as Mother’s Day capturing 4.4% of “self-care” conversations in 2022up from 1.8%in 2018
Mentions of #selfcare and #wellness |
According to a 2021 US/UK study from Child Mind Institute, during the pandemic 55% of kids felt more “sad, depressed or unhappy” versus 25% of adults. In the US the mental health crisis among children and adolescents became so prevalent pediatric health experts declared it a national emergency in October 2021
#wellness has 6 billion views on Tik Tok |
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Humans have been using flowers and plants since the beginning of time to cure ailments and provide relief. The Mother Nature's Medicine Micro Trend explores the consumer's interest in flowers extending beyond traditional floral arrangements. Consumers are using blooms and nature's bounty in their health and beauty rituals, in beverages, as well as in "grounding" therapy to relieve stress and anxiety. The palette for this trend takes on more muted tones, including lavenders and soft peaches that provide a soothing color scheme. |
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In several studies over the past decade, most notably those conducted Given these findings, it’s no wonder consumers continue to turn to flowers post-Covid to boost their moods. Blooming Endorphins Happiness, joy and a sense of accomplishment – |
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Activation Idea One |
